![]() This tells us the public is interested in video content and is searching for it every day. Youtube is the second-most trafficked site on the internet, coming in right after Google. They also want to know what other people think of it, so posting reviews and demos can be a great way to target those audiences. Customers appreciate being able to see a product in action. Video content can help you display your products in new and inventive ways. How to Use Free Video Editing Software to Help Your E-Commerce Site ![]() Once you know what you need, it will be much easier to find the tool that suits your verticals. It’s important to figure out what kind of features you’re looking for, whether that be short-form, DIY social videos, product testimonials, online ads, or animated clips. That being said, there are many free tools with equal or greater editing options as paid tools. If you’re a beginner, there are tutorials and walkthroughs that can get you started. These free versions allow you to test out paid products and see how they work. This is a great way to test out content types and figure out the design direction for your videos. Many paid tools have impressive free versions, so you can use your favorite software without paying a subscription fee. Free video editing software has come a long way since its inception, and the latest platforms are incredibly versatile. Is Free Video Editing Software as Effective as Paid Tools? ![]() ![]() If you’re not sure about product videos for e-commerce, or you don’t know where to invest your money, then free video editing software is a great place to start experimenting. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. There are many ways to edit your videos for free. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images. High-quality video content is a great way to showcase products professionally in an e-commerce store.
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